TA - DP - 2009年12月19日,当前世界环境第六PG - 285 - 292 - 10的IP - 4099年12 - 4100年www.a-i-l-s-a.com/article/192/ www.a-i-l-s-a.com/article/192/ AB的加快改变组织正在努力提供更好的产品和服务他们的竞争对手。这对它们的生存和可持续性至关重要。在这个快速变化、收购和合并、快速产品变化、不断增加的客户需求、全球压力、信息技术的时代，组织需要持续测量和监控交付给最终客户的质量。客户不断变化的需求进一步使组织工作变得复杂。然而，制造业的未来趋势是可以预测的，但对于服务业来说，由于易腐性、异质性和无形性等因素，它变得很难预测。在这种情况下，全面质量管理变得很重要。全面质量管理不仅有助于应对外部压力(客户、供应商和经销商等)，也有助于应对组织内部压力(内部员工)。此外，今天的经济由服务业主导;通常，印度GDP中服务业占比高于制造业(www.indianbusiness.nic.in)。这一部门的加速增长主要是由于自由化和私有化的压力。 For example, the education, fast foods, retails, telecommunications, transportation and banking sectors have shown higher growths in the past decade The review of literature highlighted that the studies towards service sector in India are very few. In the developing economies of India, where services contribute a major portion of Indian GDP, the management can't be left on the chance; rather there is a need for its systematic management. In this light the present paper gains importance. Further, the present paper is proposed to study the drivers of TQM in the context of Indian service industries. The present paper is an attempt to highlight challenges and opportunities in Indian service sector. This paper will benefit researchers and practitioners to suggest the directions for growth and also it will help in identifying the areas of weakness and the ways for improvements.